Social Listening: Chanel
Even though my last post was for Chanel's outrageous advent calendar, this assignment fit it too well to pass up. The biggest reason for selecting this brand is because people are still talking about Chanel and how poorly this entire situation unfolded. People are trying to cancel Chanel, even the hashtag #CancelChanel started trending on TikTok but it didn't stop there. Upset customers flooded Chanel's Instagram asking about the product. Every single post they uploaded until they finally reached out to news networks like NBC and Insider, had hundreds of comments wanting an explanation. Even after they responded to the outrage, people still went to their Instagram for weeks to talk about it. What interested me the most about this product is how poorly they reacted to it and how angry people still are. If you have no idea what I'm talking about let me give you a quick explanation. Chanel launched an advent calendar for Christmas that left customers speechless, but not ...
